Value Proposition: Free tool to help marketing teams discover their brand’s and products’ value prop

From MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
February 17, 2017 - 3:16pm
Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team collaborate on discovering your company’s value proposition and include feedback from all internal, agency, vendor and partner stakeholders in an easy and systematic way, I wanted to share it with you all.

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