Want Killer Experiential Marketing? You’re Missing One Thing …
From Brandfolder | Digital Asset Management (DAM), Branding & Design Blog
March 1, 2017 - 11:15am
Trying to work experiential marketing into your content strategy? You’re not alone. It’s one of the year’s hottest and most exciting trends, and with so many boundary-pushing campaigns to draw inspiration from, it can be tough to know how to start. 451 Marketing defines experiential marketing as, “creating unique, face-to-face branded experiences. Experiential marketing brings authenticity to your brand and lends itself to media and influencer buzz.” That means that when you see Dove’s “Real Beauty” campaign, a Snapchat Spectacles pop-up, or a food cart selling grizzly eats in the name of the Netflix show Santa Clarita Diet, you’re seeing […]
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