SEM / Media

Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

From Wordstream Blog Feed
March 13, 2017 - 9:42am
We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google. Via Statista But as large as the search giant is, it’s not a monopoly on the media your customers consume! Google’s most obvious competitor, Bing, makes up roughly 1/3 of the US market share. Showing up on the Bing SERP is certainly important in its own right, so you can reach those 5 billion searches a month, and advertising on Bing has plenty of additional benefits. Interestingly, most of Bing’s users aren’t exclusively searching on Bing. Over 100 million searchers rely on both Bing and Google to deliver their search results, so what they discover on Bing may later impact what, or who, they search for on Google. How Cross-Network Adverti

Continue reading this article »