Watch: An Amazing Video Gallery Designed To Inspire Car Engineers
From Fast Company
November 29, 2012 - 3:45pm
Hyundai hired Universal Everything to create a dynamic video installation that would foster creativity within the company. Designing a car is about so much more than designing a car. Not so long ago, Ford’s J Mays told me that he’d urge his designers to talk about anything but cars--movies, music, and travel--to keep them inspired. WIth that in mind, it makes a lot of sense that Hyundai tapped Universal Everything, a studio known for creating stunning animations for Coldplay and big commercial brands, to create 18 inspiring animations to be played on Hyundai’s campus outside Seoul. These weren’t advertisements to be played at trade shows but internally focused media, to generate new ideas from within.Read Full Story
November 29, 2012 - 3:45pm
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