16 Ways to Segment Subscribers and Boost Engagement

From Email Marketing Tips
March 14, 2017 - 11:40am
Sending targeted emails to segmented subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to the Direct Marketing Association, targeted emails can drive up to 77 percent of your overall email ROI. It’s also why the AWeber team has devoted its time to developing new features that will help you send more targeted emails with ease. In just two weeks, we’ll be launching new updates to subscriber segmentation and tagging that allow customers to send broadcasts based on tags, create more advanced subscriber segments and simplify subscriber management. Some of you have been waiting for these features to subscriber segmentation, and we are thrilled to announce they are right around the corner! But what if you’re not sure how you can use segmentation for your business? What if you have a smaller list and don’t really need to segment quite yet? Well, you’ve come to the right place. Here are 16 ways you can segment subscribers or start prepping your list for when you’re ready. 1. Send different emails to subscribers based on their skill level. Educational email courses are perfect for teaching others and incentivizing them to subscribe to your email list. To create this experience for people of varying skill levels, you can create beginner, intermediate and expert versions of your course. As subscribers complete them, you can easily tag them and send that subscriber segment emails that invite them to the next course level. 2. Send an email or campaign with an incentive/gift based on birth month. On your sign up form, ask subscribers to choose their birth month and set up custom fields to apply a tag based on their selection. Each month, send an email with a birthday gift to the corresponding group of tagged subscribers. 3. Send an email or campaign based on your subscribers’ interests. If you tend to send emails that cover a variety of topics, it may be helpful to learn what your individual subscribers are most interested in. This way, you can send targeted emails to segments who are more likely to engage with that content. 4. Send contextual welcome campaigns based on different incentives and sign up forms. Offer multiple incentives on different sign up forms? Make sure your subscribers get welcome emails with contextual content that’s relevant to their specific user experience. T


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