What Branding Really Means, and Why it’s Usually Code for BS

From The KISSmetrics Marketing Blog
April 26, 2013 - 12:45pm

My brand is vital to me—but not in the way you’d expect if you heeded the rubbish spouted by “branding experts”, designers, consultants, and the Internet-In-General. If you think branding is important, you are right. If you think you should spend money on branding, you are right. But if you think your brand is your [...]

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