What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

From HubSpot's Inbound Marketing Blog
March 20, 2017 - 6:00am
The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?" But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.


Continue reading this article »