What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders

From Blog – Unbounce
March 16, 2017 - 3:00am
Conversion optimization is big business, and the online world is awash with “experts.” Spotting the fakes is hard — anyone can call themselves a Conversion Rate Optimizer (CRO), but it takes a very specific skill set to actually be one. So whether you’re looking to hire a CRO (or to wear the title yourself), we asked 8 legit CRO experts what it actually takes.


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