What's the Most Valuable College Football Team? (It Ain't Alabama) .

By TheAtlantic

Alabama won college football's national championship last night, their third title in four years. But in a parallel competition for most valuable football program in college sports, Alabama is a distant eighth. The repeat champions in the money race? The Texas Longhorns.

That's according to Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus, who has calculated the market value of more than 100 college football teams as if they were for-profit entities. He estimates that the University of Texas and the University of Michigan field teams whose values could rival even some NFL franchises. Here a