What’s the Role of Advocacy in PR? Here Are Some Insights—& an Imperative to Act

From Bulldog Reporter
March 16, 2017 - 11:35pm
By Courtney Lukitsch, Founder and Principal, Gotham PR We in PR are confronted daily with clients that do not necessarily understand what our profession stands for—or what our purview even is. The fact is, it is more important this year than perhaps any other since the founding of the profession to set the industry record absolutely straight. PR pros do indeed maintain ethical responsibilities under the umbrella of their respective practice. Legal due diligence, fact checking and representation of the truth is paramount. This has always has been the case. A thoughtful definition of advocate is stated forthrightly on Wikipedia

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