What You Can Learn From A Social Media Hellraiser

Jon Morter is behind some of the highest profile (and funniest) social media pranks of the last few years. Here, he talks about all the potentially condescending things brands do on social media. He’s the anonymous voice behind Condescending Corporate Brand Page. In England he’s best known as the guy who waged a Facebook campaign to make a classic but hardly seasonal Rage Against the Machine song from 1992 the #1 Christmas single of 2009--and raised more than $100,000 for charity in the process. He won Pret A Manger’s 25th anniversary search for a new breakfast sandwich with a well-timed one-word recipe: "bacon." His name is Jon Morter, and he may be the king of the social media pranksters. We talked to Morter--who in his spare time works as a legitimate social media consultant through his own company, Big Other--about his mission, his sense of humor and what corp...