Why marketers should embrace a holistic approach to their data

From Big Data – VentureBeat
January 6, 2017 - 11:10am
SPONSORED: Presented by Tableau  Marketers have gotten the message: data matters. Yes, we’ve gotten data-savvy, but many marketers still aren’t fully leveraging the value of their data. Let me tell you what I mean. By now, we’ve all started using data to measure progress, spot opportunities, and reach new audiences. The problem is many marketers are […]

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