Why purpose matters to marketing: growth, revenue, and profit

From B2B Lead Blog
May 9, 2017 - 9:22am
Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73\% of people care about the company, not just the product when making a purchase. (BBMG) 50\% of purchases are made because of word-of-mouth (Brains on Fire) 85\% […] The post Why purpose matters to marketing: growth, revenue, and profit appeared first on B2B Lead Blog.


Continue reading this article »