Why You Won't Be Having A Binge-Viewing Party For Netflix's "House of Cards"
From Fast Company
January 31, 2013 - 7:00am
Netflix's encouragement of binge viewing is increasingly at odds with its goals to win at original programming. It could turn a show like "House of Cards," which Netflix is reportedly spending $100 million to license over two seasons, into one weekend (or sick day) of viewing--a virtual flash in the pan for Netflix's voracious subscribers. To Netflix CEO Reed Hastings, waiting for a new episode of your favorite television show is a total drag. Such waiting, he believes, is an "artificial concept" created by traditional networks to force anticipation for a series and foster excitement around a particular time slot. "You're supposed to wait for your show that comes on Wednesday at 8 p.m., wait for the new season, see all the ads everywhere for the new season, talk to your friends at the office about how excited you are," Hastings said in a recent interview with GQ. "The point of mana...Continue reading this article »