With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement

From AdExchanger
March 20, 2017 - 12:04am
AdExchanger | "On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bill Wise, CEO at Mediaocean. TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV, its planned subscription service bringing major network content... Continue reading » The post With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement appeared first on AdExchanger.


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